Patient Activation and Measurement (PAM) is a method for healthcare providers to assess a patient’s level of motivation for self-care. Patients who access the tools that help them manage their own health directly correlates to a drop in the cost of care for the provider. Insignia is a leader in providing PAM coaching and certification for caregivers, and sought out SightWorks to provide an online solution resulting in the launch of a provider-branded digital campus. Participating providers invite caregivers and support staff to complete their certification process while Insignia continuously adds value via regularly posted articles and PAM-related resources on behalf of providers.