Through a simple, yet effective marketing strategy combining location awareness, online consumer education, and audience-driven product categories, The Pool & Spa House has expanded their digital presence far beyond the competition. Offering a seasonal series of educational videos and staff-created knowledge quizzes, The Pool & Spa House was able to keep down marketing costs while also providing a beneficial online service to customers and vendors. As an added incentive, clients are given discount coupons upon completion of site quizzes, encouraging knowledge of proper pool and spa care, while energizing repeat and new business. Even in the off-season, The Pool & Spa House holds a relevant online presence through seasonal pool and spa education opportunities, positioning them at the top of industry-trending internet searches.
Digital hub for business apps, marketing campaigns and employee training
Repeatable consumer education campaigns with in-store coupons
Mobile ordering portal and document library for commercial accounts
Full-featured employee training and assessment application
The Pool and Spa House uses DigitalXE to manage its sites and apps.