IKEA Home Tour Series

Helping modern families create amazing home spaces

Big brands must continue to find unique ways to engage customers off-site if they wish to remain relevant. IKEA identified high-value keywords to help attract visitors searching for room updates, kitchen remodeling, and house and space style ideas—and the Home Tour Series was the solution. Each makeover episode is filmed on location and features the IKEA Home Squad, a fun group of professional designers who visit IKEA customers in their homes to assist them in the design of their overall living space or makeover of a room. To participate, customers upload a family video and choose their home region or city through the contest portal on the site. Along with these home makeover episodes, the Squad regularly posts design tips, keeping the overall site fresh with design-centric, promotional content year-round.

Consumer education featuring a 'Win a Room Makeover' contest

Engaging content with shoppable product links

Contest engine with video submissions and automated transcoding

Campaign management, analytics and custom casting agency app

IKEA uses DigitalXE to run their unique marketing + contest campaign.

+ DigitalXE Platform
+ SightWorks Media Server
+ Amazon AWS (infrastructure)
+ Google Tag Manager
+ Strategy
+ Production
+ Management
+ Support

About IKEA®

IKEA is a Swedish multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. It has been the world's largest furniture retailer since at 2008.

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