Our Vision

In 1997, SightWorks was started by Eric Dayton and Rusty Jennings to create a way for artists to use digital technologies to promote themselves to a larger audience. Pretty quickly, our hard work was recognized, and we started creating campaigns and applications for the world’s largest brands. It wasn’t exactly what we set out to do, but it was the best training imaginable and we drank it up. This led us to the vision that we could take what we were developing for the Fortune 500 and bring it within reach of small to medium businesses.

Our first step was to remove the layer of overly complex technology that most projects seemed to require. Next, we created processes and services that were agile and lean. We undertook a deep dive into all of our project and account management methodologies. If a process or approach was in any way inefficient or redundant, it was removed.

Finally, we pivoted the company away from custom digital agency work, to a pure SaaS model with professional services. Our products provide our customers with the best combination of out-of-the-box features and customization options. The reward is customers that are empowered to move faster, reach further and expand their brands.